Altagamma Studies

Altagamma is the global landmark for the understanding of the luxury market. Every year the Foundation releases eight researches conducted in partnership with some of the most prestigious international partners.

The luxury markets are analysed by looking at demand and supply with specific in-depth analysis and forecasts on consumption, consumer profiling, digital, retail and specific product category.

The access to the reports is reserved to Altagamma Companies. Abstracts are available in the press releases area.

Altagamma Studies

Recent studies

11.11.2021
ALTAGAMMA BAIN LUXURY MARKET MONITOR 2021200
11.11.2021
ALTAGAMMA CONSENSUS 2022202
11.11.2021
Tax Free Recovery update204
17.06.2021
ALTAGAMMA BCG - TRUE LUXURY GLOBAL CONSUMER INSIGHT 2021198

A year and a half after the onset of the pandemic, the 8th edition of the Altagamma-BCG study takes a deep look into the evolution of the high-end consumer behavior.

25.05.2021
High - End Tourism in Italy196
17.05.2021
ALTAGAMMA MONITOR - UPDATE MAY 2021192
27.04.2021
LUXURY RETAIL EVOLUTION & THE DIGITAL REVOLUTION190
04.12.2020
DIGITAL COMPETITIVE MAP 2020186

The proven tool, developed by Contactlab, for evaluating the digital positioning of luxury brands  which this year measured the performance of 44 brands based on 271 parameters.

04.12.2020
Digital in the Post-Covid Era188
18.11.2020
Altagamma Observatory184
09.07.2020
ALTAGAMMA SOCIAL LUXURY INDEX 2020178

Second Edition of the study focusing on the 2019 performance of the Altagamma Brands in more than 35 digital media channels, in 8 categories, with an insight on the Covid-19 phase.

23.06.2020
TRUE-LUXURY GLOBAL CONSUMER INSIGHT 2020174
23.06.2020
ALTAGAMMA RETAIL EVOLUTION176

Presented by Luca Solca, Bernstein. 

07.05.2020
ALTAGAMMA BAIN WORLDWIDE MARKET MONITOR - UPDATE SPRING 2020170
07.05.2020
ALTAGAMMA CONSENSUS UPDATE SPRING 2020172

Altagamma Forecast on the Worldwide Personal Luxury Goods Industry in 2020

31.01.2020
SOCIAL LUXURY INDEX168

Accenture partnered with Altagamma to design the Social Luxury Index and track the performance through a dedicated platform.

The analysis focuses on 2018 spontaneous public conversations (mentions) on top global social media and most relevant blogs.

28.11.2019
Altagamma 2019 Worldwide Luxury Market Monitor.162
28.11.2019
TAX FREE SHOPPING IN THE EU 2019164
28.11.2019
ALTAGAMMA CONSENSUS 202166
01.10.2019
WIN BIG IN DIGITAL 158

An overview on the Digital Luxury Market, with insight on the importance of Omnichannel, the new luxury channel ecosystem, the Brand storytelling in a digital age and  the new technologies to guarantee authenticity and provenance.

01.10.2019
Digital Competitive Map Luxury 2019160

The digital postitioning of Luxury Brands

13.06.2019
ALTAGAMMA CONSENSUS UPDATE GIUGNO 2019154

Forecast on the Worldwide Personal Luxury Goods Industry in 2019, according to the main analysts. Apparel and Art de la Table are expected to grow slightly higher than November forecasts. The highest growth rate is expected for Accessories: +7%. Beauty products and hard luxury are forecast to grow steadily.

13.06.2019
ALTAGAMMA BAIN WORLDWIDE MARKET MONITOR - UPDATE GIUGNO 2019156

The global personal luxury goods market reached a “new normal” pattern of growth, following back-to-back years of strong performance in 2017 and 2018. In 2018, 6 percent global growth (at a constant exchange rate) led to €260 billion in sales, which is expected to balloon to €271-276 billion in 2019, registering an expected 4 percent to 6 percent growth at constant exchange rates

17.04.2019
TRUE-LUXURY CONSUMER INSIGHT 2019150

18.5 million elite consumers (4% of the total) account for 30% of luxury consumption in the world (€920 billion in 2018). The Second-Hand Market and Collaborations between brands are the new trends. Good news for ‘Made In Italy’ whose positive reputation has grown compared with that of French products.

 

17.04.2019
ALTAGAMMA RETAIL EVOLUTION 2019152

While digital technology opens the door to new protagonists and new formats, competition for the most attractive locations remains high with advantages for mega brands and strong pressure on costs, investments and sales.

15.11.2018
WORLDWIDE MARKET MONITOR 2018142

The personal luxury goods market recorded a solid performance in 2018, with a rise of 2% in Euros, and 6% at constant rates: so growth was unchanged growth in percentage real terms compared to the previous year.

15.11.2018
ALTAGAMMA CONSENSUS 2019144

With a 5% growth forecast for next year, personal luxury goods consumption are confirmed in constant growth, regardless a series of political and economic exogenous factors that has become more threatening in the second half of 2018 and may have a further impact at the end of next year

15.11.2018
TAX FREE CONSUMPTION IN THE EU 2018 146

After a positive 2017, in the first nine months of 2018, Tax-Free Shopping in Europe recorded a downturn in sales (6%), attributable primarily to the appreciation of the Euro against the main currencies, particularly the dollar and the Chinese renminbi. Against a fall in the number of transactions, the Global Blue figures however registered an increaseof 2% in the value of the average European receipt.

30.08.2018
ALTAGAMMA WW MARKET MONITOR - update JUNE 2018140

According to the Altagamma Monitor of the World Markets, the global market of high-end personal goodswill reach €276-281 billion in 2018, with a constant growth rate of between 6% and 8%. “China” and “millennial state of mind” are the key words of the positive trend of a healthy market, which will reach a total of €390 billion in 2025, growing at a mean annual rate of 4-5%.

16.07.2018
DIGITAL COMPETITIVE LUXURY MAP 148
31.05.2018
CONSENSUS ALTAGAMMA 2018 - JUNE UPDATE138

The Altagamma Consensus 2018 indicates significantly higher consumption growth forecasts (5%-6%) than the October 2017 forecasts.  With regard to the product categories, a considerable if not unexpected growth forecast for leather bags, shoes and accessories (+7%)is recorded. The 7% growth of jewels and watches is more unexpected. Apparel is expected to grow by +3%, an average between the excellent performance of more creative collections and the more traditional collections, the latter growing only slightly. A growth rate of +3% is forecast for fragrances and cosmetics, more than in past years.   

09.05.2018
ALTAGAMMA TOP WINES STUDY136

The market of the fifteen most important wine drinking countriesis worth €160 billion, with the Top Winessegment representing approximately 7% with a value of €11 billion.The United States represents the largest market at €36 billion (with top wines constituting 9%), while in Europe Italy stands in second place at €13.1 billion (top at 8%), behind France (€22.5 billion, top at 15%) and after Spain (€8.7 billion, top at 5%).

 

20.02.2018
ALTAGAMMA RETAIL EVOLUTION 2018132

The study confirmed the strategic pre-eminence of the on-line market: the digital distribution of luxury products has now reached an inflection point, beyond which we expect a rapid acceleration in growth. Physical retail is swiftly becoming a concept of the past, which needs to be built into the development of digital technologies.

20.02.2018
True-Luxury Global Consumer Insight 2018134

30% of total luxury consumption around the world (€900bn, +6%) is made by only 18 million elite consumers. Chinese and millennials are the main factors behind both current growth and that estimated in 2024 (€1,260bn). The key players are nouveaux riches from emerging countries and the young inhabitants of the world’s great metropolises.

Altagamma Studies archive

25.10.2017
ALTAGAMMA WORLDWIDE MARKET MONITOR 2017

25.10.2017
Tax Free Consumption in the European Union 2017

25.10.2017
ALTAGAMMA CONSENSUS 2018

29.05.2017
ALTAGAMMA WW MARKET MONITOR - update may 2017

25.05.2017
THE DIGITAL FRONTIER OF LUXURY GOODS

25.05.2017
DIGITAL LUXURY EXPERIENCE 2017

08.04.2017
Design Monitor: Fast Forward Your Route to Consumer

16.02.2017
ALTAGAMMA RETAIL EVOLUTION 2017

16.02.2017
THE TRUE LUXURY GLOBAL CONSUMER INSIGHT 2017
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