Panorama

An Immersion into Italian Beauty

15 minutes extraordinary 360 degrees immersive journey through the Italian beauty, its landscapes, culture and manufactures

1/6

Panorama was opened for the entire Expo Milano in Piazza Gae Aulenti, a new and developing district of Milan. The initiative was one of the most successful among Milano Expo 2015 activities and was introduced to the network of EXPOINCITTA’.

Panorama is a 15 minutes extraordinary 360 degrees immersive journey through the Italian beauty, its landscapes, culture and manufactures. This project is the result of a unique collaboration among public and private institutions: National Chamber of Italian Fashion, Milan Design Week, Ministry of Economic Development, ICE, SIMEST, Comune di Milano and Chamber of commerce of Milan in collaboration with the Ministry of Cultural Heritage and Activities and Tourism. The video was finalized by Drawlight with the art direction of Davide Rampello.

In 2016 Panorama opened in New York City (Grand Central Terminal, June 27th / July25th) and in Shanghai (Shanghai Exhibition Center, November 18th /21st).

The edited version of the Panorama video is available as an exceptional tool to promote the Country.

www.panoramaitaly.org

Documents

Discover other projects

1/7
MANUFACTURING TALENTS
ALTAGAMMA ITALIAN EXPERIENCES
NEXT DESIGN PERSPECTIVES
Believing in the future
Altagamma Italian Contemporary Excellence
The success in Your Hands
Close