15 minutes extraordinary 360 degrees immersive journey through the Italian beauty, its landscapes, culture and manufactures
Panorama was opened for the entire Expo Milano in Piazza Gae Aulenti, a new and developing district of Milan. The initiative was one of the most successful among Milano Expo 2015 activities and was introduced to the network of EXPOINCITTA’.
Panorama is a 15 minutes extraordinary 360 degrees immersive journey through the Italian beauty, its landscapes, culture and manufactures. This project is the result of a unique collaboration among public and private institutions: National Chamber of Italian Fashion, Milan Design Week, Ministry of Economic Development, ICE, SIMEST, Comune di Milano and Chamber of commerce of Milan in collaboration with the Ministry of Cultural Heritage and Activities and Tourism. The video was finalized by Drawlight with the art direction of Davide Rampello.
In 2016 Panorama opened in New York City (Grand Central Terminal, June 27th / July25th) and in Shanghai (Shanghai Exhibition Center, November 18th /21st).
The edited version of the Panorama video is available as an exceptional tool to promote the Country.
Altagamma proposes a program aimed to provide unique, behind-the-scenes experiences at some of Italy’s most iconic brands.
A special day to speculate on the most innovative global trends and their future impact on consumption and lifestyles with some of the most extraordinary actors in various fileds of thought and industry. In collaboration with Fiera Milano and ITA – Italian Trade Agency
The first Italian mentorship program dedicated to the emerging brands of the Cultural and Creative industries.
through the language of images tells the story of the values that allowed Altagamma's affirmation in the Italian high-end market and all of the enterprises part of it.
In 2011, Fondazione Altagamma promoted the film “The success in your hands”. The film targets secondary school students and aims to stimulate the interest in professional academic paths.