Altagamma promotes the interest of the Italian cultural and creative industries with continuous activities of institutional relations at national (Italian) and international level.
Areas of interest:
- Safeguard of industrial property and anti-counterfeiting
- Industrial politics / policy
- Trade policy and selective distribution
- Access to international markets
- Internet Governance
- Tax issues
Altagamma collaborates with governmental institutions and local entities on initiatives to promote the Country (see Panorama) and discusses market entrance and industrial, trade and tax issues.
Altagamma promotes and is a founding member of the European Cultural and Creative Industries Alliance (ECCIA), the entity of reference for European Luxury that also includes the French Comité Colbért, the British Walpole, the German Meisterkreis and the Spanish Circulo Fortuny.
In 2012, as a result of ECCIA’s efforts, the European Commission defined the European luxury industry as being that industry based on creativity and culture, it recognised the horizontal nature of the business model of such companies and it highlighted the strategic importance of this industry for European economic and social growth.