Rome 30.05.2019


In 5 years Italian luxury companies will lack 360.000 talents. A book and a video presented in Rome on May 20th, during the 2019 edition of the Altagamma Day, are the first steps of the Altagamma Project aimed to preserve and promote the manufacturing jobs for the high-end industry

The conference was participated by the Minister of Culture, Alberto Bonisoli, the Deputy Minister of Economy, Dario Grilli and the Vice Chairman of the Italian Parliament, Ettore Rosato.

After the introductory speech by the Chairman of Altagamma, Andrea Illy, the macro-economic scenario was discussed with Vittorio Grilli (J.P. Morgan) and Pablo Izquierdo (World Economic Forum).

The book "I TALENTI DEL FARE”, which collects the stories of Altagamma’s member companies, was presented in occasion of this event. Arduino Salatin (Dean of the Salesian University Institute of Venice) coordinated the data driven section of the publication, while Stefani Micelli (Professor at the University of Ca 'Foscari di Venezia) contributed with a chapter on Made in Italy brands and crafts, seen as fundamental elements for the quality of our products.

The book, presented by the General Manager of Altagamma, Stefania Lazzaroni, opens with a preface by Alberto Bonisoli, the Italian Minister for Cultural Heritage and Activities, and shows that in the next five years manufacturing companies and Made in Italy brands, starting with those of excellence, will lack a substantial part of the skilled workforce that serves their growth. Companies from 5 different sectors will seek 236,000 talents, many of them from manufacturing area.

In addition to the book, "MANIfesto" was presented. This is a 30 seconds advertising campaign on Italian manifacturing, created pro-bono by Discovery Italia for Altagamma. The video will be broadcasted in September on the Discovery networking other channels.

Lastly, Sarah Varetto moderated a panel on “Ecosystems and manufacturing talents” with Serge Brunschwig, Chairman and CEO, FENDI, Stefano Domenicali, Chairman and CEO, Automobili Lamborghini, Stefano Micelli, Professor at Ca’ Foscari Venice University, Ferruccio Resta, Dean, Politecnico Milano and Laura Carafoli, SVP Chief Content Officer, Discovery.