cannes 03.12.2018


Exclusive behind-the-scenes moments at the Italian Luxury brands for International and refined tourists.

The Altagamma Italian Experiencesare a unique way to live behind-the-scenes experiences at some of Italy’s most iconic brands. The project was launched in 2016 by the Altagamma Foundation, which gathers High-End Italian Cultural and Creative Companies, recognized globally as authentic ambassadors of Italian style, operating in multiple sectors among which fashion, design, jewellery, food, hospitality, automotive, yachts and wellness.

The aim of the project is to offer a unique opportunity to high-end tourism to go straight to the heart of the Italian brands, mainly recognized worldwide as icons of excellence, creativity and handicraft. Ateliers, design houses, company headquarters and producers might welcome an ever-growing international tourism looking for the next new Italian experience.

The visits include exclusive experiences connected with the Altagamma companies such as: visits to ateliers, design houses, company headquarters and production areas, wine-tasting at world-renowned vineyards, meetings with entrepreneurs to better understand their projects and growth. All the Experiences are specifically created for a limited number of clients and different from anything offered so far and are meant to be customised for the requirements and expectations of each client.

The project is coordinated by Indigenus, part of the San Domenico Hotels Group, which always combines a strong hospitality identity combined with tailored service at the highest level.

Altagamma Italian Experiences are proposed by the most qualified agencies, tour operators and Destination Management Companies. 

International visitors interested in heritage, Italian lifestyle and savoir faire can thus acquire a more comprehensive view on our brands’signature in a relaxed, warm and entertaining atmosphere. The focus is on the “how to make it” aspects but all of it can be tailor made to the needs of the most refined and sophisticated travellers. Among the most requested visits so far organized: Brunello Cucinelli, Emilio Pucci, Ermenegildo Zegna, Gucci, Isaia, René Caovilla, Versace (Fashion), Agrimontana, Allegrini, Ca’ del Bosco, Cantine Ferrari, Domori, Feudi di San Gregorio, illycaffè, Masi Agricola, Ornellaia (Food&Beverage), Alessi, BIsazza (Design Furniture), Vhernier (Jewelry), Azimut Benetti (Yachts), Ducati (Motorbikes), Aurora (Pens), Manifatture Sigaro Toscano (Cigars), Technogym (Wellness).

More info at: