Altagamma promotes the interest of the Italian cultural and creative industries with continuous activities of institutional relations at national (Italian) and international level.
Areas of interest:
- Safeguard of industrial property and anti-counterfeiting
- Industrial politics / policy
- Trade policy and selective distribution
- Access to international markets
- Internet Governance
- Tax issues
- Education
Altagamma collaborates with governmental institutions and local entities on initiatives to promote the Country, discusses market entrance and industrial, trade and tax issues and cohoperate on many levels in order to enhance the competitivity of Italian Industry
Altagamma promotes and is a founding member of the European Cultural and Creative Industries Alliance (ECCIA), the entity of reference for European Luxury that also includes the French Comité Colbért, the British Walpole, the German Meisterkreis, the Spanish Circulo Fortuny, the Swedish Gustaf III Kommitté, the Portuguese Laurel.
In 2012, as a result of ECCIA’s efforts, the European Commission defined the European luxury industry as being that industry based on creativity and culture, it recognised the horizontal nature of the business model of such companies and it highlighted the strategic importance of this industry for European economic and social growth.