Antonio Achille (McKinsey&Company) presents the Altagamma Digital Luxury Experience D3
Luca Solca (Exane BNP Paribas) presents the Digital Frontier for Luxury Goods
Massimo Fubini, CEO of ContactLab, and Chris Morton, CEO of Lyst
Carlo Alberto Beretta Chief Client and Marketing Officer of Kering, Armando Branchini (Vice Chairman Altagamma) and Dante D’Angelo, Chief Digital Marketing Officer of Valentino.
Daniel Heaf, Senior Vice President of Digital Commerce Burberry, receives the award for Best Digital Offer - Best in Class 2017
Cristiana Monfardini – WW Communication Director and Luciana Farina, Digital and E-commerce Director Fendi receives the award for Best Digital Offer - Best Improver 2015-2017
Cecilia Puliga, Public Relations Director Louis Vuitton Italia, receives the award for Best in class 2017 Digital Customer Experience
Pierre Yves Wecxsteen, CEO Chanel Italia, receives the award for Most improver 2015-2017 Digital Customer Experience
The fourth edition of the Altagamma Digital Luxury Experience - DLE3 (e-commerce, experience and enterprise), organised in partnership with McKinsey&Company, identifies agility towards change as the true critical success factor. "Run faster than the bullet" is the imperative for companies. And with "Reverse Omnichannel", the physical store integrates the digital one.
The Altagamma conference on digital luxury also involved Exane BNP Paribas with the study on the Digital Frontier for Luxury Goods and ContactLab for assignment of the Altagamma Digital Luxury Awards.
Luxury consumers are increasingly digitalised, particularly through their mobiles. The points of contact with Customers are growing, the expectations of a personalised relationship with brands and products are increasingly widespread and the tools to create it are ever more accessible to companies. However, only a few companies have managed to complete the digital development process.
The topics of luxury digitalisation were discussed, with the coordination of Armando Branchini, Deputy Chairman of Altagamma, by Antonio Achille, Senior Partner of McKinsey&Company, with the study analysing Digital Luxury in terms of experience, companies and future prospects, and by Luca Solca, Head of Luxury Goods at Exane BNP Paribas, with an analysis of the integration of physical and digital retail and through discussions with Massimo Fubini, CEO of ContactLab, Chris Morton, CEO of Lyst, Carlo Alberto Beretta Chief Client and Marketing Officer of Kering and Dante D’Angelo, Chief Digital Marketing Officer of Valentino.
At the end of the conference, the Altagamma Digital Luxury Awards were assigned, awarding the best brands for their digital performance, based on ContactLab data: the awards for Best Digital Offer (globalisation of the presence and location of content) were given to Burberry (Best in Class 2017) and Fendi (Best Improver 2015-2017); the awards for Customer Relations (digital customer experience) were given to Louis Vuitton (Best in Class 2017) and Chanel (Best Improver 2015-2017).
