MIlan 15.12.2016

THE SEVEN WINNERS OF THE 2016 EMERGING BRANDS AWARD

Benedetta Bruzziches, MORE, Delfina Delettrez, Frantoio Muraglia, LOVEThESIGN, Evo Yachts and Venissa the winners of the second edition of the Altagamma Foundation award.

The second edition of the “EMERGING BRANDS AWARD - Believing in the Future”, developed and promoted by Altagamma to support emerging Italian cultural and creative businesses in the various sectors represented by the Foundation, has announced its winners for 2016. The Award is organised in association with Borsa Italiana, Maserati and SDA Bocconi, and with the participation of L’Uomo Vogue.  

In line with Altagamma’s mission of increasing the competitiveness of the Italian luxury cultural and creative industries and the Italian economy, the Emerging Brands Award also aims to contribute to safeguarding Italy’s leading position in the global luxury market in which it holds a 10% share, with peaks of 25% in personal products and food, and 30% in design.

Unique in terms of its across-the-board approach, Altagamma intends to support emerging brands that demonstrate the appropriate entrepreneurial and creative qualities with a shadowing and mentorship programme. 

In this sense, the choice of the winners is based on an assessment of the qualities of their products and services, as well as their medium- and long-term growth potential.

With this in mind, the second edition of the award involved the creation of an ADVISORY BOARD made up of high-profile professionals and personalities from the various sectors who evaluated the candidates, firstly selecting the 21 finalists and subsequently, with the contribution of all of the partners, the winners. An Advisory Board diversified in terms of area of expertise and approach, comprising Davide Paolini (food journalist), Antonio Cristaudo (Pittimmagine), Stefania Lazzaroni (Altagamma Foundation), Piero Lissoni (designer), Sara Maino (Vogue Italia), Cristina Morozzi (Istituto Marangoni Design), Walter De Silva (designer), Ettore Mocchetti (Traveller) and Luca Martines (Yoox Net-à-Porter Group).

The 7 winners were then announced by a JURY made up of Andrea Illy and the entire Altagamma Foundation Board, as well as the Project partners: Franca Sozzani, Editor of L’Uomo Vogue and Vogue Italia, Raffaele Jerusalmi, CEO of Borsa Italiana, Reid Bigland, CEO of Maserati, and Giuseppe Soda, Dean of SDA Bocconi.

The Altagamma Foundation will offer the winners free membership for a year and a tailor-made mentorship programme consisting of a series of meetings organised on member company sites to be held in 2017. Borsa Italiana will offer a training course as part of the ELITE programme and the chance to arouse the possible interest of international investors.

Maserati will reward the winner of the “Transport” category with a training course in various company departments, organised according to the background and requirements of the winner, in order to better familiarise them with the dynamics of an exclusive brand on the international automotive panorama.

Finally, SDA Bocconi will offer the winners a day of executive management training.

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