Les Journées Particulières of LVMH showcase the amazing diversity of métiers and savoir-faire within LVMH Houses across the world. The first two editions in 2011 and 2013 met with tremendous success.
This unique initiative pays tribute to the remarkable excellence of the craftsmanship at its houses, and to Europe’s unrivalled heritage of savoir-faire. The success of the two first open house weekends underlined the degree to which the public is deeply attached to this heritage, spanning workshops, wine cellars, private mansions, family homes, historic stores and more. For the European countries where traditional craftsmanship has been practiced for centuries, this savoir-faire is an unparalleled asset that underpins economic success and job creation.
In Italy Acqua di Parma, Bulgari, Emilio Pucci, Fendi e Loro Piana are the brands involved in the initiative.
