During the fifth Strategy Board Meeting the document on increasing the competitiveness of the Altagamma industry was presented to the Government.
The Objective: increase by 50% the consumption of Italian brands in 10 years.
An ambitious goal that Altagamma aims to reach through a partnership with the political Institutions.
After the preliminary speech by Fabrizio Pagani, Head of the Technical Office of the Ministry of Economy, the World Economic Forum presented a study on the Digital transformation of Industries.
The Deputy Chairman of Fondazione Altagamma, Armando Branchini, then presented the document "Enhancing the Competitiveness of Italian High-End Industry", which was later discussed by Chairman Andrea Illy and by the Vice Minister of Economy, Carlo Calenda.
The conference ended with a panel discussion with top Italian luxury entrepreneurs: Nerio Alessandri, Chairman and CEO of Technogym, Claudio Domenicali, CEO of Ducati, Claudio Luti, Chairman of Kartell, Michele Norsa, CEO of Salvatore Ferragamo, Lamberto Tacoli, Chairman and CEO of CRN, Gruppo Ferretti.