ALTAGAMMA DIGITAL AWARDS

Dior, Gucci, Bulgari, Kartell, Lungarno Collection, Verdura Resort and illycaffè are the winners of the sixth edition of the Altagamma Awards.

Special mentions for Burberry, Moncler, Tiffany, Alessi, Poltrona Frau and Splendido, A Belmond Hotel, Portofino.

The winners of the 6th edition of the Altagamma Digital Awards, the awards created by Altagamma and Contactlab, have been announced on February 8th, showcasing the luxury brands that are standing out for their digital leadership. The Digital Competitive Map used to create the ranking analyzed the performance of the Altagamma Members, as well as the major international players in design, hospitality, food, jewelry and fashion.

The study, which assesses more than 400 digital parameters, represents an in-depth tool to analyze each brand’s digital strengths and areas for improvement. The Altagamma brands were evaluated on their performance in Digital Strategic Reach and Digital Customer Experience, on the various channels. The time period in consideration was January 2022 to December 2022.

Along with Best in Class and a number of Special Mentions, the International Prize for best in class in Personal Luxury (jewelry and fashion) was also awarded.

The Altagamma members who won Best in Class in the sixth edition of the awards are: Gucci for Fashion, Bulgari for Jewelry, Kartell for Design, Lungarno Collection and Verdura Resort for Hospitality, and illycaffè for Food&Beverage.

The international Best in Class for Personal Luxury is Dior, for Jewelry is Bulgari.

Special Mentions go to Burberry for excelling in Digital Strategic Reach, and to Moncler, Tiffany, Alessi, Poltrona Frau, and Splendido, A Belmond Hotel, Portofino for their outstanding Digital Customer Experience.

Details in the press release.