ALTAGAMMA CLUB NEW YORK LAUNCHES

After Holland and China, Altagamma's networking project comes to the US with the launch of the Altagamma Club New York, which aims to promote Italian creativity, excellence, quality and lifestyle in the United States, a key market for the Italian luxury industry.

The first meeting of the Altagamma Club in New York was devoted to the US edition of NEXT DESIGN PERSPECTIVES, the Foundation's conference devoted to future trends in creativity and design – in partnership with the Ministry of Foreign Affairs and International Cooperation (MAECI) and ICE - the Agency for the Promotion and Internationalization of Italian companies - which took place on Wednesday, May 31st at the Lamborghini Lounge NYC, the exclusive, invite-only brand destination in the Chelsea arts district from this Altagamma member, showcasing Italian automotive excellence.

The event was opened by Matteo Lunelli, Chairman of Altagamma, Cesare Bieller, Deputy Consul General, and Luca Lo Curzio, Coordinator of the Altagamma Club New York. The Creative Director of WGSN Lisa White illustrated five future social, cultural and creative trends that are already influencing the work of luxury brands. David Kelly, Chief Global Strategist of J.P. Morgan, provided key insights into the US high end market.