The second edition of the Altagamma Social Luxury Index, produced by Accenture Interactive - the largest digital agency in the world - confirms a significant growth in the social media presence of the Altagamma brands, which are now increasingly aware of the importance of this channel of communication and distribution. The new Asian social media platforms, such as Tik Tok, Twitch, Douyin and Little Red Book, are capturing the attention of the youngest users, while the Made in Italy concept – which enjoys a high profile in reputational terms - presents a great deal of potential to exploit.
See the Press Release below.
