MATTEO LUNELLI, CHAIRMAN OF ALTAGAMMA
Aldo Melpignano, Claudio Luti, Sabina Belli, Dario Rinero, Stefania Lazzaroni , Matteo Lunelli, Lamberto Tacoli, Giovanni Geddes da Filicaja, Paolo Zegna.
The Shareholders' Meeting of Fondazione Altagamma, which since 1992 has gathered Italy's high end cultural and creative companies, has officially approved the new Board of Directors for the three-year period 2020-2022. Matteo Lunelli (President and CEO, Cantine Ferrari), Vice President for the last two three-year terms, has been appointed President of Fondazione Altagamma, taking over from Andrea Illy (President, illycaffè) who, during his term of office, increased membership from 76 to 110 companies.
SEE THE NEW BOARD OF DIRECTORS
Matteo Lunelli confirmed that the Mission of Fondazione Altagamma remains that of "contributing to the growth and competitiveness of the Italian creative and cultural industry and, indirectly, to that of the Italian economy". and illustrated the three pillars that will drive the activity of the Foundation in the next three years.
Internationality: to support its partners' international strategies, Altagamma will be consolidating and extending its network of relationships in the main markets. After the Netherlands and China, the Altagamma Club project will continue, bringing together the managers of member companies in different countries with the aim of identifying joint initiatives and new opportunities to convey the Italian lifestyle, in collaboration with our Embassies and Consulates. We will also be working to expand the network of Altagamma International Honorary Members, companies and institutions engaged in promoting Italian style, taste and quality in various ways internationally. Lastly, to attract high-end tourism and encourage visitors to fall in love with the Italian way of life, the Altagamma Italian Experiences project will continue, offering itineraries and experiences that include exclusive visits to member companies.
Sustainability: in line with the Sustainable Development Goals (SDG) identified by the UN, for Altagamma Corporate Social Responsibility is an essential element for outstanding companies, the impact of which is economic as well as reputational. Altagamma will offer opportunities to exchange best practices and will support its partners with initiatives to convert to business models that are sustainable in social, environmental and governance terms.
Contemporary spirit: A contemporary spirit must become an intrinsic element of Italian products, as much as tradition and cultural identity are. The challenge of the future will therefore lie in the ability to innovate and intercept the new generations, in particular by exploiting digital communication channels. Altagamma will be analysing these phenomena with dedicated studies and initiatives such as a new version of the Digital Day. To explore future trends in creativity and the opportunities arising from the changes under way, the NEXT DESIGN PERSPECTIVES project will continue, with its third edition.
