Altagamma has launched in Amsterdam the first Altagamma Club. The aim of the initiative is to showcase the style and excellence of Italian culture and creativity outside Italy, strengthening member companies’ relations with local businesses and institutions. Altagamma Clubs afford an opportunity to cooperate at regional level and to enhance the global standing of the Italian lifestyle.
Lelio Gavazza, Executive Vice President Sales and Retail, Bulgari, based in Amsterdam, has been appointed Altagamma Club Representative for the Netherlands. Attending the launch wasthe Ambassador of Italy to the Netherlands, Andrea Perugini, alongside the local representatives of several Altagamma member companies and the General Manager of the Altagamma Foundation in Italy, Stefania Lazzaroni.
The Club will help to foster bilateral economic, political and social relations between Italy and the Netherlands, taking due account of the upcoming 160thanniversary, in 2019, of bilateral diplomatic relations between the two nations. In addition, it will monitor the tourist flows into the country – crucial to the business of Altagamma brands – working closely with the Italian Embassy, ENIT (the Italian National Tourism Agency) and the Italian Chamber of Commerce.
The Club is supported by the Italian Embassy, following the agreement signed by Altagamma’s President Andrea Illy and the Italian Ministry of Foreign Affairs and International Cooperation (MAECI) in November 2016, with the goal of promoting Italian High-End Companies worldwide.
