At the “Altagamma Consumer and Retail Insight” conference held in Milan on February 10th, the third edition of the True Luxury Global Consumer Insight carried out with Boston Consulting Group was presented together with the third edition of the Altagamma Retail Evolution carried out with EXANE BNP Paribas.
The new protagonists of the luxury consumer market are between 18 and 34 years old: global, digitalised, optimistic, open to new things, prone to recommending and sharing products, and sensitive to sustainability. China is the biggest consumer market. Milan climbs the rankings of the target market’s preferred cities. Risk areas: consumers saturated by personal luxury and loss of brand exclusiveness. Meanwhile, Retail lays down new challenges to businesses.
Antonio Achille (BCG), Andrea Berton (Ristorante Berton), Armando Branchini (Altagamma Foundation), Maria Cristina Buccellati (Buccellati), Edoardo Caovilla (René Caovilla), Ezio Indiani (Hotel Principe di Savoia), Lelio Mondella (Calvisius) and Luca Solca (Exane BNP Paribas) took part in the panel session.
