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Fondazione Altagamma

History
and
Profile

Since 1992, Altagamma Foundation gathers High-End Italian Cultural and Creative Companies, recognized globally as authentic ambassadors of Italian style.

The mission is to increase the competitiveness of the High-End industry, contributing to Italy’s economic growth.

The Altagamma members operate in multiple sectors among which fashion, design, jewellery, food, hospitality, automotive, yachts and wellness.

 History <br> and <br> Profile
Timeline
2016
2015
2014
2013
2012
2011
2010
2009
2003
2002
2001
2000
1999
1992

Panorama, the video installation on the Italian Beauty, comes to New York, at Grand Central Terminal, from June 25th to July 27th, attracting more than 16,000 people.  In November, Panorama opens in Shanghai, during the local edition of Salone del Mobile.

Altagamma is part of the Fashion Committee, the organism created by MInister Carlo Calenda to promote the sector.

A new category of Honorary Members debut in Altagamma, the Cultural and Artistic Italian Institutions: Triennale Milano, Biennale Venezia, Teatro alla Scala in Milan and MAXXI, the National Museum of XXI arts, in Rome.

To celebrate EXPO Milano 2015, Altagamma inaugurates Panorama: a video installation enhancing Italian beauty co-produced with the Ministry of Economic Development, Municipality of Milan, Italian National Fashion Chamber, Design Week and Chamber of Commerce of Milan.

Altagamma, in collaboration with Uomo Vogue, Maserati and Borsa Italiana, organizes the Premio Giovani Imprese (Emerging Brands Award). This scouting project aims to reward start-ups in the cultural and creative industry with a mentorship program and an Altagamma membership for the new Young Enterprises category.

Altagamma completes its research and study proposal with the Luxury Global Consumer Insight, an analysis focused on the global elite consumer.

Creation of the Altagamma Club, a complex cooperation system formed by entrepreneurs and managers of the high-end cultural and creative industries who enjoy a number of benefits related to their own businesses.

Andrea Illy is elected President of Fondazione Altagamma and Stefania Lazzaroni is appointed General Director.

A partnership program between the private and public sector is consolidated and a study conducted byCRESV Bocconi upon the business model of luxury companies and of their contribution to this industry, is presented to the government and institutions of all levels.

The Giornate Altagamma (Altagamma Days) are established. During these strategic consulting meetings, Altagamma entrepreneurs discuss with external high-level professionals about macro-themes related to the industry.

Opening of LARTE in Milan: the concept store dedicated to Italian lifestyle conceived within Altagamma and realized by a group of partners belonging to a variety of sectors in accordance with the spirit of the Foundation.

When Gualtiero Marchesi and Gillo Dorlfes join, the category of Altagamma honorary members develops into the Ambasciatori dell’eccellenza italiana nel mondo (Ambassadors of Italian excellence in the world).

A dedicated working group to address tax issues is formed.

To celebrate their 20th anniversary, Altagamma inaugurates the “Altagamma Italian Contemporary Excellence” exhibition. Ten Italian talented photographers accept the challenge to capture the essence and culture of the Altagamma partner through their own creativity.

The result is a mosaic that highlights the “beauty, the good and the well made” of Italian businesses of excellence. The following year, the exhibition moved to Shanghai at the ex Italian Pavilion of EXPO 2010.

The Foundation is committed to distribute the film “Il Successo nelle Mani” to promote the essence of the high-end craftsmanship industry.

The film developed in collaboration with the “Centro Sperimentale di Cinematografia di Milano” tells the success stories of four Masters and four apprentices of the Altagamma partners.

The European Cultural and Creative Industries Alliance (ECCIA) is formed and promoted by Fondazione Altagamma, Comité Colbert and Walpole with the aim of presenting as a sole entity, the needs of the luxury industry to the European Institutions.

The German and Spanish counterpart Meisterkrei and Circulo Fortuny will later join the alliance.

Fondazione Altagamma (Altagamma Foundation) becomes operational in pursuing the international establishment of Italian lifestyle and culture, in respect of the statute.

The publishing house, Skira, launches “Bella e Possibile – Memorandum sull’Italia da comunicare with the objectives of identifying the contemporary Italian excellences and to suggest how to better communicate them.

Inauguration of the Altagamma International Honorary Council, which brings together foreign leading companies in the distribution, communications and service industries that contribute to the international success of Italian excellence.

Altagamma and SDA Bocconi University launch the Master in Fashion, Experience and Design Management (MAFED). The courses are held at SDA Bocconi University and 40-50 international students enroll each year.

With Leonardo Ferragamo’s new presidency, the main focus is to develop joint programs for the European Institutions by establishing partnerships with the English and French counterparts Walpole and Comité Colbert.

Altagamma promotes the “Dall’Italia” show (From Italy): a theatrical representation of Italian history and culture together with the values of each one of the partners part of Altagamma.

Conceptualization and development of the Altagamma Monitor, the first tool to periodically analyse the global consumption of luxury products.

Since its very beginning, the Altagamma research panel has been in continuous growth and as for today accounts for 8 annual studies.

Associazione Altagamma (Altagamma Association) is founded with Santo Versace appointed as president and Armando Branchini as Secretary General. During its first years it focuses on issues related to access to markets and counterfeiting through lobbying activities with the Italian government and European institutions.

Brochure Fondazione Altagamma
Fondazione Altagamma

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